Ian Gordon

Category: Social Media

  • Are You The Same, or Are You Different?

    Spring has finally sprung into hard launch mode here in Toronto .  No more threats of a late snow (I think), the leaves on the trees are starting to pop out, lawns are green, flowers are blooming, and I finally got to take the snow tires off the car! While I was giving our lawn…

  • Why Every Digital Marketing Professional Should Volunteer for A Non-profit

    I’m such a lucky man.  I get to work with people I respect and admire. I get to use what I know to help an organization that does wonderful things; things that make a real impact on people’s lives; a life and death impact on people’s lives.  My ideas are welcome, even asked for, and put into…

  • My Takeaways from New Media Expo 2013

    My Takeaways from New Media Expo 2013

    This week I attended the New Media Expo conference in Las Vegas.  Talking with folks online is wonderful, but nothing will ever replace the energy and serendipity of meeting people face to face.  That is why I attended the New Media Expo this year. It’s been a little over a year since I took that…

  • Are Social Media Consultants the New Buggy Whip Makers?

    I work in an interesting field.  I’m a digital marketing consultant.  I advise companies and entrepreneurs how to use the internet and digital media to help them market their businesses.  I’m a consultant.  It’s funny how many people are afraid to call themselves that.  The reason is that so many consultants either suck, and or have the goal…

  • The Things I learned At Mesh Marketing That Can Make You Money

    The Things I learned At Mesh Marketing That Can Make You Money

    Proving that the sole purpose of this blog is SEO and link bait, I give you my Mesh Marketing wrap-up post a full 5 days after the event, and post it on a Sunday afternoon. I really use this blog as a place to hash out new ideas and experiment with tools and plugins, so…

  • The Carpenter Who Is Doing It Wrong

    I was talking to a friend of mine earlier this week.  He’s a carpenter and he’s been struggling with a challenge in his business. He’s actually a really talented carpenter.  A true artist.  He’s one of those guys who who is always trying to improve the way he builds things.  He keeps up with the…

  • The 140 Conference Talk I Wish I Was Giving, and A Free Ticket

    Back in June I heard the 140 Conference was coming to Ontario, and I immediately bought a ticket.  140 conferences are basically speakers talking about how the “real-time web” has changed everything  from how we raise our children to how we launch and run our businesses.  I heard about the very successful ones in LA and…

  • Why Your Business Should Not Rush To Google Plus – But YOU Should Jump Right In

    Why Your Business Should Not Rush To Google Plus – But YOU Should Jump Right In

    The only thing cooler than writing about Google Plus right now, is saying how uncool it is to write about Googel plus.  You may or may not have heard that Google launched a social network called Google + a couple weeks ago (or Google Plus or G+, I don’t even know the proper name yet).  Chances…

  • Social Media Serendipity

    Some people think that the web and social media has made us more isolated.  They think these tools that allow us to connect with people online, somehow keep us from having to connect with them in “the real world.”  I’ve heard people say that it’s sad that people spend so many hours online, talking to…

  • Reach, Influence, and the Marketing of Marketing

    There has been a lot of talk online about the tools and companies that are trying to measure influence.  Klout has gotten some of the most chatter lately (that I’ve seen at least), and that is a testament to how well Klout is running their business.  The chatter varies from fans of the tool to…