Ian Gordon

Category: Measurement

  • Why Every Digital Marketing Professional Should Volunteer for A Non-profit

    I’m such a lucky man.  I get to work with people I respect and admire. I get to use what I know to help an organization that does wonderful things; things that make a real impact on people’s lives; a life and death impact on people’s lives.  My ideas are welcome, even asked for, and put into…

  • The Things I learned At Mesh Marketing That Can Make You Money

    The Things I learned At Mesh Marketing That Can Make You Money

    Proving that the sole purpose of this blog is SEO and link bait, I give you my Mesh Marketing wrap-up post a full 5 days after the event, and post it on a Sunday afternoon. I really use this blog as a place to hash out new ideas and experiment with tools and plugins, so…

  • Reach, Influence, and the Marketing of Marketing

    There has been a lot of talk online about the tools and companies that are trying to measure influence.  Klout has gotten some of the most chatter lately (that I’ve seen at least), and that is a testament to how well Klout is running their business.  The chatter varies from fans of the tool to…

  • If You Didn’t Measure It, Did It Really Happen Online?

    If You Didn’t Measure It, Did It Really Happen Online?

    Because of the commerce side of things, the web has given us the most measurable form of communication ever. Print, television, the telephone, all pale in comparison.  Because we can sell things online, really smart people have come up with ways to track everything that happens on the internet. Everything. It started with tangible, black…