Ian Gordon

Category: Business Strategy

  • Are You The Same, or Are You Different?

    Spring has finally sprung into hard launch mode here in Toronto .  No more threats of a late snow (I think), the leaves on the trees are starting to pop out, lawns are green, flowers are blooming, and I finally got to take the snow tires off the car! While I was giving our lawn…

  • Is the Middle of the Pack So Bad?

    Is the Middle of the Pack So Bad?

    Today was Masters Sunday if you like golf (or you’re a general sports fan). If not, it was just Sunday. Don’t worry, this isn’t going to be about sports. Well not much. Just a quick sports metaphor, and I’m out- OK?  Stay with me. For the non-golfers, the Masters is one of the four biggest…

  • Why Every Digital Marketing Professional Should Volunteer for A Non-profit

    I’m such a lucky man.  I get to work with people I respect and admire. I get to use what I know to help an organization that does wonderful things; things that make a real impact on people’s lives; a life and death impact on people’s lives.  My ideas are welcome, even asked for, and put into…

  • Ten Tricks To Help You Remember Names

    Ten Tricks To Help You Remember Names

    Do you find it difficult remembering names? I sure do.  It’s very frustrating. I’ll meet someone new, and the first thing we do is tell each other our names.  Then we talk for a few moments and the name is gone. I’m left standing with this person, who I may have actually connected with and…

  • Are Social Media Consultants the New Buggy Whip Makers?

    I work in an interesting field.  I’m a digital marketing consultant.  I advise companies and entrepreneurs how to use the internet and digital media to help them market their businesses.  I’m a consultant.  It’s funny how many people are afraid to call themselves that.  The reason is that so many consultants either suck, and or have the goal…

  • The Things I learned At Mesh Marketing That Can Make You Money

    The Things I learned At Mesh Marketing That Can Make You Money

    Proving that the sole purpose of this blog is SEO and link bait, I give you my Mesh Marketing wrap-up post a full 5 days after the event, and post it on a Sunday afternoon. I really use this blog as a place to hash out new ideas and experiment with tools and plugins, so…

  • Announcing My New Business: Real Digital

    Announcing My New Business: Real Digital

    I’ve always liked to do things differently.  I try to find ways to make things more efficient in order to solve problems, and I am fascinated by the way the internet can level the playing field so the small business can compete with the biggest companies in their industry.  And so… Introducing Real Digital,  a…

  • The Carpenter Who Is Doing It Wrong

    I was talking to a friend of mine earlier this week.  He’s a carpenter and he’s been struggling with a challenge in his business. He’s actually a really talented carpenter.  A true artist.  He’s one of those guys who who is always trying to improve the way he builds things.  He keeps up with the…

  • Moments of Greatness

    Moments of Greatness

    One of the reasons I like to watch sports is that it’s the easiest way I know to experience moments of greatness.  I love to bear witness to these moments.  You can’t help but be affected by them.  I know a lot of people get sick of the sports and battle metaphors that get over…

  • The High Cost of Casual

    Let’s face it, none of us like to be formal when we don’t have to.  We prefer shorts and t-shirts to suits, and hand shakes to contracts.  The problem is where being casual can lead you.  Get your mind out of the gutter, I’m talking business here. I was reading a blog post about how…