Ian Gordon

Tag: “social media marketing”

  • Why Your Business Should Not Rush To Google Plus – But YOU Should Jump Right In

    Why Your Business Should Not Rush To Google Plus – But YOU Should Jump Right In

    The only thing cooler than writing about Google Plus right now, is saying how uncool it is to write about Googel plus.  You may or may not have heard that Google launched a social network called Google + a couple weeks ago (or Google Plus or G+, I don’t even know the proper name yet).  Chances…

  • Reach, Influence, and the Marketing of Marketing

    There has been a lot of talk online about the tools and companies that are trying to measure influence.  Klout has gotten some of the most chatter lately (that I’ve seen at least), and that is a testament to how well Klout is running their business.  The chatter varies from fans of the tool to…

  • Social Media Professionals Need To Stop #Failing

    Social Media Professionals Need To Stop #Failing

    I was showing a business owner Twitter the other day.  He’s one of those old school pen and paper types, that clearly doesn’t get it.   Sure his business earns millions a year, and has survived more recessions than a lot of social media consultants have had years in the workplace, but what difference does that…