Tag: #measure

  • If You Didn’t Measure It, Did It Really Happen Online?

    If You Didn’t Measure It, Did It Really Happen Online?

    Because of the commerce side of things, the web has given us the most measurable form of communication ever. Print, television, the telephone, all pale in comparison.  Because we can sell things online, really smart people have come up with ways to track everything that happens on the internet. Everything. It started with tangible, black…